Email Marketing Made Easy
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| | Top 11 Reasons To
Convert from print to HTML newsletter format |
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- Saves you money. No more printing, postage, and paper costs.
- Near-instant delivery. No waiting for snail mail. Paper publications take days to get to
their target, and weeks to generate a response.
- Adds color. If you print a two-color brochure, switching to an electronic format allows you
to add vibrant color at no additional expense.
- Gives you more editorial flexibility. Printing a newsletter forces you to organize your
content in four-page or 8-page signatures. Sometimes you end up cutting material that you don’t want to
cut, and sometimes you add weak content just to fill the holes. You never have that problem with an
electronic publication.
- Dispenses with awkward PDF files. There’s only one good reason to use a PDF file: It’s a
quick, easy way to post your printed content on the web. Trouble is, PDF files are much slower and more
awkward to read. They are not reader friendly, which means that you won’t get the Web traffic on your
newsletter that the quality content deserves.
- Immediate feedback. Since your email distributions are linked to your computer database,
response rates are available almost instantaneously. Building and evaluating reports provides valuable
information on the effectiveness of your campaign.
- Gives you feedback you wouldn’t get otherwise. 303 Media’s technology tracks how many people
are opening your electronic newsletter. It tracks which articles they are clicking on. It even tells you
who is clicking on the articles! You can’t get this from print. An electronic newsletter will give you
extremely valuable feedback about which topics people are responding to.
- Enables search engine optimization. Pages built in HTML are much easier to optimize than
pages contained in PDF files. Over time you will create significant content that the search engines can
spider or index. The more information you have the more ways people can find you.
- Allows you to cost-effectively build your subscriber list. We can build Web interfaces to
your subscriber list so people can subscribe and unsubscribe freely. By promoting your newsletter in
Bacon’s Rebellion and VA Newswire - and other electronic publications as well - you can extend your
reach to a much broader audience than you could reach on your own.
- Superior targeting. You can easily target messages based on demographic data, survey/poll
responses or other information recorded by open tracking or click tracking. This enables you to keep
your messages relevant by using the information in your database to tailor messages to a recipient’s
specific profile.
- Viral marketing. People can instantly forward their e-mail newsletters to others. People cannot
forward their print newsletters to anyone, except someone in their own office.
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