IMM: Smart Greeting - Email personalization made easy

(800) 940-8009

Personalization

Smart Greeting - Email Personalization

Paramters: (6 variables)

Parameter 1: (position 1) - Salutation (D in the above example)

The greeting before the reader's name:
- D = Dear
- H = Hi
- E = Hello
- X = no greeting
Parameter 2: (position 2) - Prefix

You must have imported prefix data in an import or added on the subscriber detail page.
- P - inserts a prefix in there is one in your database.
- X - inserts nothing (skips the prefix even if its in your database).
Parameter 3: (position 3) - Name Format
- F = First name only
- L = Last name only
- B = Both first and last name
- R = Last name, first name (Reversed)
Parameter 4: (position 4) - Suffix

Insertion of the suffix (III, Jr., PhD, etc).
- S - inserts a suffix if there is one in your database.
- X - inserts nothing (skips the suffix even if its in your database).
Parameter 5: (position 5) - Ending Character

Specifies what punctuation (if any) you would like to display after the reader's name.
- , comma
- - dash
- : colon
- ; semi-colon
Parameter 6: (position 6) - Capitalization

Capitalization of the reader's name.
- U - ALL UPPER CASE
- L - all lower case
- M - Mixed Case: The First Letter Of Each Word Will Be Capitalized
- X - Use the capitalization as it exists in your database